Essentials of Social Work Management and Leadership - Part VI

By Richard Hoefer and Larry D. Watson

Developed in collaboration with social workers Richard Hoefer and Larry D. Watson, this course helps participants build critical knowledge and cultivate unique skills to help them become even more competent and successful managers and leaders. Part VI covers persuasion, advocacy, and relationship building.

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  • Self-Paced
  • 1.5 Credits
  • Timely Material
  • Expert Faculty

About the Course

After taking this course, you will be able to:


  • Explain the concept of persuasion and its importance for managers and leaders in human services organizations.
  • Describe the role of framing in persuasion and how it influences the acceptance of ideas.
  • Identify and explain the six general principles of persuasive messages.
  • Explain the concept of advocacy and how it is both an extension of and a different form of persuasion.
  • Identify and explain the six stages of advocacy practice.
  • Explain the importance of building relationships at all levels in social work practice.


You will earn 1.5 credits by completing this course.


Please note: Accreditation not available in New York, New Jersey, or West Virginia.


Richard Hoefer, Ph.D. is Professor at the School of Social Work, University of Texas at Arlington (UTA). He publishes frequently regarding social work leadership, nonprofit administration, advocacy, social policy, grant writing, and program evaluation. Dr. Hoefer is a consultant in private practice, helping nonprofit organizations become more effective and efficient as they achieve their missions. He is a member of the National Association of Social Workers (NASW), the Council on Social Work Education (CSWE), the Association for Research on Nonprofit and Voluntary Action (ARNOVA), the International Society for Third Sector Research (ISTR), and the American Evaluation Association (AEA). Dr. Hoefer is the founding and long-time editor of several academic journals, including the Journal of Policy Practice and Research.

Larry D. Watson, Ph.D.
is retired from the UTA School of Social Work faculty. He continues to conduct research and publish in the area of nonprofit administration and social policy. He is the former president of NASW Texas and served on the National NASW Board of Trustees. He currently serves on PACE, the political action committee of NASW, and has served as chair on TPACE, the state-level political action committee. He was honored by the Dallas Chapter of NASW for Lifetime Achievement in Social Work and is an NASW Social Work Pioneer.